We’re shaking up skincare with straightforward routines and multi-benefit products made WITH the people, FOR the people. Serving quality ingredients and quality formulas for every kind of skin goal — at e.l.f. OMG prices.
e.l.f. SKIN makes the best of skincare for real-life routines at get-real prices.
Our product philosophy.
Premium-quality
We make high-performing, holy grail skincare products that deliver results without compromise.
Real-life routines
Because we relate to our community’s lifestyle, we provide multi-benefit products that simplify skincare with formulas that work for visible results.
Get-real prices
We deliver skincare that’s the total package and doesn’t break the bank.
Best sellers
Best sellers
Be e.l.f. confident in your skin.
Tap into what's new.
Sustainability
Sustainability
Packaging with a purpose.
“With its affordable price points, I can finally advise my patients that powerful skincare and quality ingredients are actually within reach!”
Jing (Jenny) Liu, MD
Board-certified Dermatologist
